Director of Marketing, Communications and Admissions
Institutional positioning, go-to-market strategy, bilingual communications and the recruitment funnel that fills the October 2027 intake.
- Location
- Yaoundé, Cameroon
- Employment
- Full-time | Senior leadership
- Reports to
- Executive Director
- Application deadline
- November 15, 2026
- Expected start
- December 1, 2026
Fill the first cohort, honestly.
BOLO IT seeks a founding Director to position the institution in the market, lead its go-to-market strategy, build a trusted bilingual brand and turn prospective student interest into enrollment for the October 2027 intake.
This page summarises the role. The full recruitment profile is available to download below.
Core responsibilities
Institutional positioning & brand
Define and execute BOLO IT's market positioning, brand strategy and distinctive educational value proposition. Maintain consistent and credible institutional messaging across digital, print, radio, events and other channels. Use market research and audience insights to reach prospective students, families and partners.
Go-to-market strategy & execution
Own the integrated launch and recruitment plan for the October 2027 intake, including campaign calendars, budgets and channel priorities. Lead digital marketing, website content, social media, advertising and targeted awareness campaigns, optimizing results using data. Coordinate campaigns with institutional readiness, academic program information and approved milestones.
Communications & public engagement
Lead English- and French-language institutional communications, public relations, media engagement and community outreach. Build structured partnerships with secondary school counselors, principals, church youth networks and community groups. Organize school visits, high-impact presentations, open days, education fairs and parent orientation sessions.
Student recruitment & admissions
Build and manage a trackable recruitment funnel from inquiry and lead qualification through application, admission and enrollment. Establish timely, respectful follow-up through phone, email, WhatsApp and in-person engagement, with reliable records and CRM reporting. Coordinate with Academic Affairs so admissions decisions follow approved academic criteria, and monitor conversion and enrollment targets.
Leadership, analytics & performance
Recruit, coach, supervise and evaluate Marketing, Communications and Admissions Officers, and establish team objectives and accountability. Manage departmental budgets, vendors, reporting and continuous improvement. Report qualified leads, applications, conversion rates, campaign effectiveness, recruitment costs and enrollment progress to the Executive Director.
Required qualifications
- Bachelor's degree required in marketing, communications, business administration or a related field; master's preferred.
- At least five years of relevant experience, including leadership of teams and measurable marketing, recruitment or conversion outcomes.
- Experience in higher education, student recruitment, admissions or consultative sales is advantageous.
- Strong digital marketing, CRM, analytics, presentation, relationship-building and budget-management skills.
- Professional proficiency in both English and French, and the ability to use modern digital and AI-assisted marketing tools responsibly.
How to apply
Use the apply button on this page. It opens the application form with this role already selected, and you can attach your CV there. Please do not email applications — applications sent by email are not tracked against the role.
Submit an updated CV and cover letter highlighting your leadership experience and measurable results in marketing, student recruitment or pipeline management. Applications close on November 15, 2026. Only shortlisted candidates will be contacted.
The downloadable position profile provides additional details about the role, responsibilities and qualifications.